Show Me the Money

Conventional wisdom holds that no Republican can win statewide without the endorsement of the Conservative Party. The truth is that the Conservative Party has been the tail wagging the dog of New York State politics for the better part of the last 30 years.  This has caused many of my fellow Republicans to long for (no pun intended) GOP political hegemony and a withering of the Conservative Party.

It’s sheer folly to suggest that the Conservative Party is solely responsible for the string of losses we have suffered with statewide candidates (we have more than enough blame to spread around). Notably and most recently, Conservative Party favorite 2010 gubernatorial nominee Rick Lazio would have certainly performed well enough to help Harry Wilson over the finish line as opposed to Carl Paladino’s explosive candidacy.

But while the Conservative Party retains outsized leverage as a king-maker in the nominating process, the operational question is who is going to fund the socially conservative candidates that the party advances?

Donors give for a passel of reasons but most of them can be boiled down to the following three categories.

Money follows incumbents: A well trod maxim of politics, no need to say more.

Money follows winners:  There is a whole class of Democrat and Republican donors who simply chase the polls; they give to who they expect will win.  They donate predominantly on the basis of their self-interest and in an increasingly blue state like New York – theses donor aren’t apt to see socially conservative candidates as a good bet. They are typically socially agnostic or content to not let their personal views dictate their political decisions. As such, no matter how good the Republican candidate or how weak the Democrat – fund raising will be an uphill battle for the GOP.

Money follows ideology:  There are many deep pocketed Republican donors and some still do give on issues such as abortion and opposition to same-sex marriage. Yet despite the heightened conversation on the religious exemption in Obamacare, with New York’s own Cardinal Dolan a prominent voice, it would be hard to identify a spike in Catholic donors?  The reality is that New York is not the best battleground for these issues and often times even these funders will play “follow the winner” and seek more hospitable enrollment environs to advance their agenda.

Further, and perhaps more troubling for conservatives is that, much like New York at large, the Republican donor base has become more tolerant (or libertarian) and in some cases are even proponents of a moderate social agenda. Some of the Republicans biggest and best-known donors like David Koch, and Sheldon Adelson are social moderates while others such as Paul Singer are out-and-out advocates.

Who is left to fund socially conservative candidates in New York?

Doubters will say that I’m drawing the wrong conclusion based on the huge sucking sound that was the Presidential race money machine.  That in an off-year, national conservative money would be more apt to make its way to statewide candidates in New York. But with Citizens United, there has never been more money in play and more access to funding for every kind of candidate and ideology. Citizens United didn’t necessarily change the rules of what candidates get funding, it just changed the overall amounts spent.

I still believe that the right socially conservative candidate, in the right year, against the right opponent can win in New York – but you are going to have a hard time convincing the donor community of that reality.  So the next time the Conservative Party comes knocking with a social conservative we need to ask the question how do they compete, where do they raise money?

We need to say “Show Me the Money.”

If they can’t, New York Republicans should resolve now that we will be better off putting to the test the conventional wisdom.

Spontaneous Human Combustion

My dad loved science fiction, UFO’s and all things one might consider X-Files like. He was no Richard Dreyfus building mountains out of mashed potatoes at the kitchen table but we watched Star Trek, read Bradbury, Asimov and weird eclectic titles such as “Arigo Surgeon of the Rusty Knife.”  It amused him greatly and we would talk a lot about what was possible in the world or universe. There was one book I remember that discussed a phenomena known as spontaneous human combustion, basically a living person just unexpectedly bursting into flames. As a child I was not convinced this was possible — but I was forced to reconsider my belief while considering Ambassador Rice’s performance as she explained the attacks on our embassies over the past few weeks.

The sheer nonsense Rice spewed, attributing the attacks on our embassies in the Middle East to a “spontaneous” response to some cult web video was insulting to the commonsense and the intelligence of even the most gullible.  Even more outrageous, in my view was the larger media establishment, particularly those in the media that lived and breathed 9/11, that gave credence to this inane explanation and failed by any legitimate measure to hold the Obama administration accountable.  (Ironically. Ambassador Rice’s appearance eerily reminded me of the performance Colin Powell put on when making the case for WMD’s in Iraq.  In Powell’s case I wasn’t sure he believed it, in Rice’s case I was sure I didn’t.)

The President, as Commander and Chief should be held accountable for our lack of preparation in securing American embassies and the safety of our foreign dignitaries. After all, you don’t have to be J. Edgar Hoover to surmise that our embassies in the Middle East might be a target of attack of all days on the anniversary of 9/11.   Moreover he should be held accountable for the idiotic half-baked justifications that his administration and Ambassador Rice rushed to sell the American public. And above all the President should be held responsible for a policy that from Day One proclaimed that the phrase “War on Terror” would be struck from our lexicon.

Yesterday, the New York Times finally covered what Fox News and other conservative outlets have been reporting for weeks, what the Libyan President has said on the Today Show and what rational thinking told anyone with a shred of curiosity — the attack on Ambassador Stevens was not spontaneous; it was planned and executed by terrorists. U.S. officials investigating the attack say that their preliminary investigation indicates that members of Ansar al-Sharia, a fundamentalist group with deep roots in Benghazi, carried out the attack with the help of a few militants linked to al-Qaeda’s offshoot in Africa.  Yes, the same al-Qaeda that regularly has its heads lifted to the heavens, not in prayer, but in hope of evading their own date with a not so spontaneous form of human combustion.

Senator Kerry  in defending Ambassador Rice and the Obama administration today said, “Everyone who cares about the four fallen Americans in Benghazi would do well to take a deep breath about what happened and allow Secretary Clinton’s proactive, independent investigation to proceed.”  Really? That advice is about two weeks too late and directed at the wrong parties.

The President is not omnipotent, he can’t prevent every attack and I’m not one who believes he needs to have every national security briefing drilled into him over his morning corn flakes by the NSA — but he should at least have the commonsense to stand down when he doesn’t know the facts.  We saw this same rush to the microphone after the killing of Osama Bin Laden, flubbing detail after detail spiking the Bin Laden ball. But honestly, did anyone care if Bin Laden was armed or not – did it matter?

But what does matter, is that on the 11th of 9/11 anniversary Americans were attacked by al Qaeda again.  What does matter is that more brave American’s are dead at the hands of people who despise everything that we cherish about our country. What does matter is that  in the words of the Director of National Intelligence the event was a “deliberate and carefully planned terrorist attack.”

Where was the security? What are our goals in the Middle East? Hopefully there are more answers to come and it doesn’t include some youtube video.

Notwithstanding the efforts of Ambassador Rice, thirty-five years later I remain unconvinced  that spontaneous human combustion exists. But self-immolation, now that is an entirely different matter – it can take the shape of a drone missile or misleading statements on sunday talk shows.

Personal Foul: Spiking the Football and Unnecessary Roughness

It’s Sunday and I should be obsessed about my Dallas Cowboys – (will they go 2-0?)  instead I find myself fulminating over the cowboys running for the highest office in the land.

Bin Laden is Dead, GM is Alive,” Vice President Biden’s bumper sticker rationale for reelecting President Obama always struck me as crass and insulting but never more so than over the past few days. Killing Bin Laden is not a foreign policy.

Equally unsettling was Governor Romney’s rush to exploit the crisis in Egypt and Libya, behaving more like Chuck Schumer, than well – Chuck Schumer.

What is wrong with American politics where we spike the ball on meting out revenge and can’t take a break from the 24-7 news cycle long enough to respect America’s real interests, America’s real heroes?

Are our leaders that intemperate?

The unspeakable killing this past week in Libya of Ambassador Stevens and three other Americans reminded me of the uncomfortable feeling that creeped in when celebrations and self congratulations political and otherwise broke out over the killings of Bin Laden and Qaddafi.

It’s impossible to mourn the death of these two truly evil maniacs under any circumstance – and yet it’s also difficult to celebrate.

Bin Laden’s death was just and long overdue. We followed him to “the gates of hell” for closure (or at least an attempt at it) and to demonstrate to other would be murderers that if you kill Americans we will find you and bring you to justice. But revenge, while often just, is not an attractive thing – it doesn’t make us feel better about ourselves. Furthermore revenge is not an emotion we expect our leaders to celebrate, we expect more temperance.

Qadaffi’s death would seem to be long over due as well, although it remains unclear, even more so today, what American interests were served in its pursuit.  Since his death, the Vice President has held up Qadaffi’s overthrow as “model for how America should work in the world” and boasted, “we spent only $2 billion without losing a single life, and he’s (Qaddafi) dead.”

The sick truth is Qaddafi was hunted down and killed by the same kind of murderous thugs that he was in life. Qaddafi was tortured, sodomized and later used as a photo prop for the killers who proudly posed with his corpse.  The juxtaposition of the images of Ambassador Stevens dead body and that of Qaddafi’s both being dragged through the chaos of Libya is haunting.

Is this new “model” something to boast about?

As for Governor Romney, notwithstanding some of the conservative glitterati that were just giddy to see him engage the President forcefully, the timing of his criticism was sad and unfortunate. There are more important things than campaigning, even when this is the most important election of our lifetime. The death of the Ambassador and his colleagues demands more respect, restraint and temperance. We especially demand it of those who would be President.

Ironically, Governor Romney’s failure was also one of commonsense.  While Romney is absolutely right to criticize the President’s feckless foreign policy, timing matters. There is an old axiom in politics, when events are unfolding that hurt your opponent, shut-up, step back and let them unfold.  Instability, tragedy and attacks on unprepared embassies, on the anniversary of September 11th of all days, in and of itself are an indictment of Obama’s disengaged, disinterested foreign policy.

We are only in the third quarter of  this game, there is still a long way to go in the 2012 Presidential election and it’s hard to predict that a more temperate approach to our politics will emerge – but we can hope.

The Limits of “Open for Business”

The State’s “Open for Business” ad campaign is eye candy for economic development junkies and is part of a broader effort to rebrand and reinvigorate the state’s business climate.

Unfortunately, there is always a lag between programs and their impact as  evidenced last week by U.S. Department of Labor release of disappointing unemployment statistics that have thus far passed with nary a notice from the media at large. While the rest of the nation is enjoying an anemic but stubbornly persistent jobs recovery, New York State is actually moving backward with higher unemployment.

According to the U.S. Department of Labor – only 32 of 372 metropolitan areas in the United States reported year-over-year higher unemployment from June 2011 to June 2012, but all 12 of NY’s reporting areas are among them. Not one or two – every single one of our metro areas are faring worse than they did last year. Only five metro areas in the country reported unemployment increases of over one percent and three of those were in New York, with Elmira, just across the border from Pennsylvania’s shale boom, leading the way with 1.4% increase.

Yogurt summits aside, the administration’s scorecard on jobs and the economy is incomplete with important decisions yet to be made on a host of issues most notably the Tappan Zee Bridge and hydrofracking. But Governor Cuomo has done the most important thing necessary for the business community and that is restoring a sense of confidence that government can play an active, productive and most importantly consistent role in shaping economic conditions.

Wild uncertainty is the greatest enemy of business planning and it’s impacts reverberate today.

The chaos of the four years between Pataki and Cuomo, coupled with the two years in the desert spent by the Senate Republicans, while entertaining political theater and a lobbyists nocturnal fantasy, was an unmitigated disaster for the business climate. It was Hurricane Katrina style government most everyday – thankfully without the hurricane. Governor Cuomo’s partnership with Senate Republicans has substantially righted a ship that was foundering but a battleship doesn’t turn on a dime and there are other forces beyond the state’s control at work that are undermining New York’s recovery.

While New York  is “Open for Business,” Washington is out to lunch.

The federal government continues to use New York as a piggy bank with state taxpayers sending billions more to Washington than we get back.  According to the NYS Division of Budget, in 2008 alone, New York sent $55.6 billion more to the federal government in taxes than we received back in aid.  Between 2000 and 2010, the balance of payments deficit totaled more than $600 billion on a cumulative basis. Ironically, these funds are overwhelmingly sent to red states like Mississippi and even Sarah Palin’s Alaska,  you would think that would get the goat of every liberal New York Democrat in Washington.

Further, the expiration of the Bush tax cuts will only exacerbate the problem and have a devastating impact on New York, which has a greater percentage of “relatively wealthy” taxpayers than the rest of the nation. “Relatively wealthy” of course because higher wages are reflective of the high cost of living in downstate New York.

Even Senator Schumer has the good sense to recognize that $250,000 a year is a two income working middle class family in Long Island or Westchester, while the President and Senator Gillibrand are happy to further tap New York’s tax base. Millionaire taxes on the state and federal level poll great — the federal version also costs New York more than almost every other state in America.

Even more pernicious and devastating to New York’s economic climate is Dodd-Frank.  In Dodd-Frank, Washington has managed to do to Wall Street what the Great Depression and suicide lunatics couldn’t, causing it to decentralize and shrink, eliminating entry and mid-level jobs. They have done this at the expense of smaller banks and lending while not adequately addressing the central threat of too big to fail. Most importantly though, Dodd-Frank has fundamentally altered Wall Street’s compensation system gutting New York’s most robust revenue stream. Or in other words, smaller bonuses for traders and investment bankers equals less revenue for the state.

All politics and most businesses are still local.

Finally, the lack of resources, the paucity of professional capacity and the pure hijinks that exists with too many local governments is a real detriment to economic growth. Take the story of Nick Wallenda who ignited international interest by risking his life walking over Niagara Falls on a cable. Wallenda, who agreed to end his walk on the U.S. side, the side that needs the most help, might be regretting his decision now that the city is going after him to pay for public safety overtime costs.

In the dispute between Wallenda and Niagara Falls who is right? Does it matter?  Either way the loser is the already lackluster reputation of the City of Niagara Falls and by association New York State. The public squabbling sends a ridiculous message to the business community and would be investors about partnering with government in New York State. After all, if risking your life on prime time doesn’t buy some good will and cooperation, what will?

New York is on a better course, but sometimes “Open for Business,” is only as open as your partners will allow.

Aurora – The Insensitive, Inane, Idiotic and an Occasional Stroke of Commonsense

The tragic shootings in Aurora are not even a week old and the devastation wrought upon the families and the community is yet to be fully realized. And while there are many facts yet to be learned, here are a few observations worth making from the response by media and some of our elected officials.

Mayor Bloomberg has never been known for his sentimentality, once famously suggesting that there was no need for a September 11th memorial because of his own preference to be buried in a plain pine box. And while often times his anti-PC candor is refreshing, other times he crosses the line to blowhard billionaire. Within hours of the shooting, while victims were fighting for their lives, while law enforcement officials were still working to dismantle a lunatic’s booby-trapped psycho ward/apartment the Mayor was running off at the mouth about gun control sounding as oblivious to the world as Thurston Howell the 3rd.

Most every other serious politician in America paused that morning to pray, console and appropriately consider their response – but not the Mayor and it was sad. Gun control is a very serious topic and the Mayor’s actions to ratchet up attention on the topic might well be effective. But timing matters and ultimately he should have grabbed a big gulp, took a deep breath and waited till the emergency room cleared before diving in.

In an odd case of life imitating art, imitating life – Brian Ross and ABC News appeared to be trying out for a Tea Party bashing cameo on HBO’s Newsroom. If ever there was an indicator of the conservative prejudices of the mainstream media it was on display in ABC News inane and misguided pronouncement that Holmes was a Tea Party member. By the way, I’m not even sure what it would mean if Holmes was a Tea Party member because last I checked no political party requires a psych exam as a prerequisite to membership.

You might have thought that given the recent fiasco around reporting on the Supreme Court decision on Obamacare that Ross and ABC would exercise a measure of caution before speculating about the political ties of a mass murderer. It was a ridiculous news decision, which shouldn’t just fall on Ross, it should fall on the rush to report paradigm that sacrifices due diligence for breathless sound bites and allows slander to reach the airwaves.

Speaking of ridiculous news decisions, idiotic and insulting is how one can describe RNN’s Richard French Live. On the morning of the shooting RNN’s Richard French Live had scheduled an interview with US Senate candidate Wendy Long (in full disclosure my client) to profile her run for US Senate against Kirsten Gillibrand. In the wake of events overnight, the producer had decided, as is within their judgement, that in addition to the profile they wanted to talk about the shooting in a separate segment. Respecting the need to discuss such an important issue and the need to cover breaking news we assented to their request.

Like ABC and the Mayor the show’s interviewer Andrew Whitman was desperate to use the tragedy to advance his own agenda – in this case to create a gotcha moment on gun policy with Long. Whitman, with the horror still unfolding in Aurora, worked overtime to bait Long into some declaratory statements on the tragedy and gun control. Out of respect for the victims, not knowing all the facts, Long an unabashed supporter of the 2nd Amendment refused to take the bait and get into a full on policy debate.

The result – none of the interview was aired or to date none of the subsequent profile piece. Instead, not getting the gotcha moment they wanted from Long, they invited her back for another interview. As my friends in the press contemplate why politicians work so desperately to control their message please consider experiences such as these.

Finally, in most tragedies there are the stories of personal heroism, loss and too often scapegoating. Sometimes it is just refreshing to hear stories that reinforce good old-fashioned commonsense. It seems Holmes had applied online to the Lead Valley Range (a gun club/shooting range) for membership. The owner of the club, Glenn Rotkovich, having called Holmes for a mandatory orientation decided that after listening to his answering machine message that he sounded too nuts too even consider. Rotkovich even went as far as to put his staff on notice, to keep their eyes open for Holmes and to not to let him in the club.

For all the pictures that are often painted by the media of a callous, idiotic gun culture in America, Rotkovich’s story is simple proof that commonsense can still prevail. I wonder whether Holmes psychiatrist or professors, who dealt with him on a regular basis, should have seen what Rotkovich saw?

“the most important election of our lifetime”

In the business of politics and elections we regularly engage in supercharged hyperbole…throwing around freely adjectives such as “historic,” “transformational” and handy catch phrases like “this is the most important election of our lifetime.” I will admit that as time goes by it’s easier and easier to bandy about these phrases, often necessary in a hyper-desensitized – resource starved media environment that reacts to little less than conflict, scandal or full on attack.

So when we hear warnings “that the next generation of Americans are doomed to do worse than their parents,” our initial reaction is muted by our cynical experience telling us that it’s just another rhetorical prelude to a partisan political attack. But increasingly I have had this nagging feeling that it’s not hyperbole. That the very nature of American optimism is fundamentally at risk. Too many of my peers have experienced dramatic changes of fortune, darkened outlooks and do legitimately believe that their children will have fewer opportunities, less secure careers and worse they have lost the capacity to dream big dreams for themselves or their kids.

It’s a hard thing to think that your children won’t have a better life — no matter how good your own is – we always want better for them. It’s a worse thing to be forced accept that as the truth and internalize the conclusions that flow from it.

The truth, as always, is somewhere in between.

I was lucky enough to make three new friends last weekend that taught me that my pessimism, my friend’s pessimism is unfounded. They were literally strangers to me at 5, 8 and 11 years old and perhaps an unlikely group to draw inspiration. But individually and collectively, they were wiser, more confident, smarter, funnier, kinder, sweeter – yet more savvy, inquisitive and ready for the world than I was at 17. They are special. (They also got me caught up on pop music, yes  “Call me Baby” is still number one and a ‘kiddie size’ ice cream at the amazing Marthas in Queensbury is like a large anywhere else.) But most importantly, they demonstrated a capacity for empathy for those they knew and loved, those they just met and the world around them.  They are a tribute to their parents who I barely know but also a telling example of the kind of young individuals American freedoms can still nurture.

There are no small dreams, just small ice creams among this crew.

Our human tendency is to look back and to romanticize the past.  We bemoan the loss of the “Greatest Generation,” yet I’m convinced more than ever that the greatest generation is in our midst. These kids are uniquely equipped to deal with the challenges of the modern economy while maintaining the moral compass to lead.

Our job is critical, we  just need to not bollocks things up on them so much that they can’t fix them. So yes, this is the most important election of our lifetime — because we shouldn’t make their challenges harder than they have to be. Because they deserve better, because the Greatest Generation of Americans aren’t fading into history — they are among us.

So please excuse a little hyperbole over the next few months, because the stakes are truly high. And thank you so much ladies for restoring my optimism and reminding me why we fight these campaigns so hard.

Updated:  My partner Ryan Moses, the proud father of four little girls, most recently Samantha informs me that it’s not “Call Me  Baby,” it’s “Call Me Maybe.”  You can’t be any more uncool then getting that wrong.

 

Captain Renault and the Committee to Save New York

As  Captain Renault famously said in Casablanca. “I’m shocked, shocked to find that gambling is going on in here.”

Much, perhaps even too much has already been written about Governor Cuomo and the Committee to Save NY (CSNY).  Like Captain Renault feigning outrage, the breathless criticism and scathing editorials are all in my estimation much ado about nothing.

However, even at the formation of CSNY I expressed reservations about the approach, some of which I standby others that I was dead wrong about.

First, and foremost this episode is hardly a surprise.

When CSNY was formed it was obvious that at some point – this point – would come about.

It was inevitable that critics, opponents, reporters and so-called good government groups would try to connect the dots between contributions, the committee and the Governor’s policies.

The thing about dots though is they are not connected.

Casino gaming just happens to be a much more acceptable boogie man than say, same-sex marriage advocates who make no qualms about vocally articulating that contributions reward policy positions. (I’m betting we won’t see that splashed on the Times Editorial pages any time soon)

Second, at the time I believed that Governor Cuomo should just avoid the inevitable controversy. He, like past Governors, should just take his lumps as he went along, deal with the lower poll numbers that accompanied tough decisions, confident that he would have the campaign resources and the improved economy to come out of it in time for his reelection.

Well, I was right in the first instance but definitely wrong in the second.

CSNY has done nothing wrong. They have complied with every law and conducted their advocacy efforts effectively. To be accurate they aren’t actually the committee to save New York – they are the committee to promote Andrew Cuomo – but to date the moniker and the goal have largely coincided.

Most importantly, save for some positional gymnastics, the Governor has done nothing wrong – he just didn’t stick the proverbial dismount.

The answer to the question — why does Genting or anyone for that matter donate?  It is because they believe in the Governor’s policies – not because “he” believes in “theirs”.

The answer to the question why does anyone give to CSNY is because they believe in the organizatIon’s goals.

There are no other answers and everyone can bay and cry as much as they like – but it is what it is.

The press and goo-goos will bemoan the fact that money has a pernicious effect on politics and to an extent they are right.  But experience tells us it is even more pernicious when one side is completely unarmed.

For years, New York’s special interests especially the unions and hospitals ruled the roost in Albany.  When they ran up against policies they didn’t like they simply dropped millions in negative ads on the Governor – eroding poll ratings and simultaneously emboldening legislative spending sprees.

I was wrong about Governor Cuomo taking his lumps. I for one am glad that the CSNY exists and wish something like it was around when Governor Pataki was in office.

Governor Cuomo’s high poll numbers coupled with by and large a solid performance (except that nasty tax hike) has kept order and the special interests in line.

There is a lot more to be done to get New York State moving again and the Governor has his work cut out for him. It’s a daunting task that requires a full commitment and an arsenal of resources, including CSNY.

At some point I expect the Committee to Save New York and actually saving New York might become mutually exclusive goals – but for right now everyone should stop acting like Captain Renault, take your winnings and move on.

WHY I HOPE THE NEW ILOVENY LOGO GOES THE WAY OF NEW COKE

For reasons that will become apparent by the close of this post, the ILOVENY campaign is near and dear to my heart.  I follow with more than a passing interest its ups and downs, its ads, its promotions and the personnel and agencies that are retained as custodians.  It is truly iconic and certainly the single most influential and successful brand ever launched by the public sector.  So it was with a little sadness that I watched as the Governor unveiled a new campaign and logo this week that literally took the heart out of ILOVENY.

Having been responsible for the ILOVENY program for a number of years I understand intrinsically the temptation and the pressures to tinker with the brand. Been there, done that.
 
And to be clear this is a tinkering, the logo retains the familiar lettering and shape, but the heart has been removed and subbed with various activities, items and locations.  While clever, it’s actually in all honesty not a unique or particularly inspired approach.  In fact, it’s entirely consistent with the countless pitches I sat through from high-priced Madison Avenue firms that promised to revitalize the brand by personalizing the campaign and slogan — a what is MY New York approach.
 
In addition to the eager political appointees like me and fee driven ad agencies that constantly wanted to re-imagine the brand, over the years some industry and regional tourism interests came forward to complain that the brand was singularly synonymous with New York City.  They argued that the brand means Broadway, the Statue of Liberty and the isle of Manhattan not Niagara Falls or the Adirondacks.  And so while we always entertained, sought out ideas and mulled the “historic” implications of remaking the brand – at every turn and in every analysis we couldn’t pull the trigger and here is why.
 
First, there is thirty-five years of equity that is built into the ILOVENY brand.  It has been recognized by Ad Age as one of the top 50 all time brands in the world. Literally, hundreds of millions of dollars in public funds have been spent to promote the brand and the campaign around the world.  That level of equity and awareness is hard if not impossible today to buy back for any entity let alone a public one.
 
Further, in explaining the logo change DDBO Chairman David Lubars told the Daily News “That icon has been co-opted by literally the rest of the world,”  He added, “If you go to Russia, if you go to Spain, you see I heart something and it’s lost its New York cachet.”  Really?  So the brand is too ubiquitous?   Yes, you can see it on a bumper sticker of an US Army jeep in Afghanistan or a tee-shirt in Beijing.  Isn’t that the point — it’s known from Russia to Spain and beyond.  What brand wouldn’t want that level of recognition?  It’s true that the brand has been copied and pirated throughout the world – but even in those violations of trademark – imitation remains the sincerest form of flattery and extends the idea of New York as a destination. 
 
Finally, as a custodian of the brand you learn its history, how pivotal a role it played in revitalizing NYC, in particular Broadway and as a result it’s just hard to walk away from.
 
There are also serious brand management questions that deserve further discussion?  How much will it cost the state to rebuild the brand equity? How many different locations can be incorporated into the logo and then given enough paid advertising to make a difference? How will they select co-branding elements?  Are other commercial brands like Nike or the Great Escape eligible for co-branding?  If so, how are they selected? And what happens to the song?
 
But for all the business and marketing reasons that are debatable, my reasons for wanting the heart to stay in ILOVENY are much more visceral and personal.
 
In the aftermath of 9/11 the ILOVENY call center at Empire State Development was converted overnight into an emergency information center. For weeks, while phone service was disrupted or down in New York City, 1800ILOVENY was a source of comfort and information to literally thousands and thousands of New Yorkers who were desperate, scared and disconnected.  The great and yes I mean great public servants at Empire State Development along with volunteers took shifts literally around the clock to manage the ILOVENY call center.  They took calls from people who were looking for information on lost family members, people who left their medicines or pets inside the frozen zone or some individuals who were  just in shock and needed someone to talk to. I will never forget their stories or their commitment.
 
In those dark days, the heart in ILOVENY wasn’t just a symbol – it was an emotion and a literal call to action.
 
That’s why when Milton Glaser, who for some reason has been remarkably quiet throughout this episode, decided he would without permission or discussion, relaunch the logo with a singed heart we worked to stop him.  While we appreciated the sentiment, no murdering, hate-filled terrorist was going to have the satisfaction of breaking New York’s heart –  it mattered.
 
And finally, when it came time to restart tourism and tell the world that New York was safe and to come back – it was “three simple words” that said it all, ILOVENY.
 
New Day” was not the best ad ever made, for that matter it’s not even the best ILOVENY ad ever made, but it was the ad that meant the most to me and the reason I hope the new logo goes the way of New Coke.
 
 
 
 
 
 
 
 
 
 

It’s a Mad, Mad, Sad Day After Memorial Day

It’s Memorial Day, when speech writers, columnists and even bloggers dig deep to write fervently and reverently in an inevitably futile effort to honor those who have fought and died for our country. It’s an incredibly daunting task and the words always seem to come up short.

That task is made all the tougher against the backdrop of wrongheaded foreign policies, the sad inexorable passing of our World War II veterans and the “me first” attitudes that have all contributed to this being a mad, mad, sad Memorial Day. But as Memorial Day is strictly and appropriately the province of honoring those who have served America this post waits till today – the day after.

It’s a Mad, Mad, Sad Day After Memorial Day.

It’s truly maddening that we live in a country where the few – mostly poor, protect the many – mostly middle-class and the many don’t understand or appreciate their sacrifice.

Sad that America has been at war for over a decade and the youngest fighting these wars have only a vague recollection of the horrendous events that precipitated our fight, their sacrifice.

Maddening that our leaders ignored the modern history of Afghanistan and wasted blood and treasure occupying a remote land devoid of any real national interests.

In the same breath, it’s maddening that our so-called ally Pakistan harbored the sick, twisted, coward, murderer Bin Laden lengthening a pursuit and in turn a war policy that could have, should have and likely would have been curtailed so much sooner.

Maddening that our politicians lack the courage to ask Americans for more but in turn demand too much of our loyal troops.  The over deployment of our young service men and women has ruined countless marriages, relationships, self-perception and left too many broken lives.

It’s maddening that our Generals do not speak out more about the harm that political expediency has wrought on America’s fighting forces because of over deployment.

With that in mind,  it’s terribly sad that the suicide rate among our young veterans is soaring.

For those veterans that make it back, it’s sad that they are coming home to a sluggish economy weighed down by the debt and bloat of a country unwilling to make a fraction of the sacrifice they made.

Mad as hell at a President for not having the guts to reach for real ‘hope and change’ and end the so-called “just war” in Afghanistan much sooner.

Maddening that the President treated the heroic exploits of Seal Team Six like some plot line in a Tom Clancy novel in which he starred as the dashing Chief Executive rather than a sober, clandestine military operation.

And mostly mad at Exiledinelbany for not saying these things before.

The American military and the young men and women who fight to protect this country deserve our unwavering respect and unflinching support. Their response to every command, to every mission is a simple,  yes sir or yes ma’am. They deserve a government and a people with the courage to look out for their well-being and not to casually rely on their heroics as a panacea for difficult political decisions.

Happy Day After Memorial Day.

Bet the House on I’ll Have Another

Yesterday, Governor Cuomo wisely wrested control of horse racing from NYRA creating a truly historic, yes historic, opportunity to remake and rejuvenate a sport that has been in decline for the past thirty years.  NYRA has been flaunting its bad behavior for years at the expense of taxpayers, the greater industry and just plain common sense.  To borrow a phrase, “they were asking for it.” The state takeover, avoids nasty drawn-out litigation over the ownership of the tracks and paves the way for comprehensive policy, regulatory and management reform to rescue the troubled sport.

But it’s not an easy task and with that in mind Exiledinelbany offers the following words of advice:

1. “You break it, you own it.”  As Colin Powell said, courtesy of Tom Friedman, the Pottery Barn Rule is now in effect. As such, Governor Cuomo should jump in with both feet – either way he owns NYRA and its outcomes for the next three years and beyond.

2. Immediately seize control of the NYRA marketing department – While legislation is pending, the NYRA marketing department will be working desperately to monetize value from the Belmont Stakes and improve their bottom line.  Scared and desperate is no way to run anything — let alone a marketing department for a marquee event that comes around maybe every 34 years.

3. Put Mike Del Guidice in charge – he has the Governor’s confidence, he knows the industry and can command the internal and external respect necessary to make the tough changes NYRA needs.

4. Death Penalty for CheatersWhat should Saints head coach Sean Payton and trainer Richard Dutrow have in common? Take a page from Commissioner Goodell and bring back integrity to the sport by creating and passing  stiff penalties for cheaters.  We aren’t likely to see a bounty program any time again soon in the NFL…and we shouldn’t see doping in horse racing.

5. New York is the media capital of the world, take advantage of it- immediately ask Donny Deutsch or another blue chip New York PR agency to manage branding for the Belmont pro-bono.  A marquis client, a short-term assignment – big reward.

6. Promote the whole state – the whole state has been paying the tab to bail out NYRA time and time again over the years. Give excess advertising inventory at the track to the I Love NY campaign, the Olympic Regional Development Authority and the State Parks Department to promote their properties.

8. Open Up the Infield for the Belmont Stakes – ask anyone who has been to the Kentucky Derby or the Preakness Stakes, the infield is a special place for everyone from the most casual fans to the most elite corporate sponsors.

9. The Great White WayTimes Square is one of the most iconic destinations in the world, synonymous with the Empire State and is less than 20 miles from the finish line at Belmont. Conduct the drawing for post position with ABC Sports in Times Square instead of the nondescript backstretch at Belmont.

10. The Triple Crown of SportsWork with the Yankees/Mets and Bethpage Black to create the premier New York sporting experience package. US Open quality golf, Triple Crown Racing and the Subway Series – auction them off.

11. Friend NYRA – there isn’t a sport on the planet that could benefit more from the instant nature of social media.  Integrate social media into the technical, cultural and celebrity aspects of the sport to both teach the game and attract a whole new generation of horse racing fans.

Most importantly, horse racing fans are notoriously superstitious, playing hunches, names, even colors and special dates.  With that in mind, while most bettors are aware that there hasn’t been a Triple Crown Winner since 1978, 34 years ago, what they probably don’t know is that November 1978 was the first time a Cuomo was elected to statewide office, Lt Governor Mario Cuomo.

So for my best advice – Bet the House on I’ll Have Another.